There were hardly any foreign investors. Father Damien Grimes, the former head teacher of Namasagali School says that during the ss black and white posters, leaflets and fliers were all that outdoor advertising entailed.
The business has since grown over the years to become a multibillion naira outfit Tirmizi et al. Canvas printing from South Africa and Kenya became trendy.
Also the era witnessed the mad rush of foreign affiliations. Its size enables the association so much power to establish and enforce practice rules, code and ethics. The two key economic development engendered tremendous marketing communication activities with agencies raking in millions of naira worth advert billings.
Professionals from various fields were contracted by OAAN to present position papers.
In and respectively, Enugu and Kaduna followed suit. The OAAN era attracted more criticisms than accolades because of the unstructured environment and the manner in which operators went about business.
Though the business is witnessing colossal growth, the industry, like most business sectors of the economy, had its humble beginning rooted in colonial history, advertising developmnt could be traced to abou with the birth of West African Publicity Limited.
APCON was our staunch support. And with the creation of more regions by the General Yakubu Gowon rtd administration and creation of more states by both Alhaji Shehu Shagari and Ibrahim Babangida regimes, more state government-owned television and radio stations were established.
Though they are unable to win awards, there is no gainsaying that they have gained a lot of knowledge through exposure to award winning creative and through networking. An off shoot of UAC, the company was set up to catter for the marketing activities of the colonial masters in both Nigeria and West Africa.
This has made it possible for billboards to be visible at night, and in a much more attractive and effective way. These regions later set up their private stations pionered by the West, at Ibadan, prior to independence.
In addition there were also days when industries had collapsed with nothing to put on the market. The agencies have ensured that the stakes are higher now, promoting healthy competition and has tremendously repositioned the outdoor advertising industry.
The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation NBC where he only television stations that operated in the four regions of East, West, North and later Midwest.
Teething problems Lack of dedication from most members almost brought the association down. Inthere was massive demolition of billboards in Abuja. In all billboards on railway property was landed to MRS Freemont.
A brainchild of the immediate past executive led by DDB Lagos Managing Director and Chief Executive, Mr Enyi Odigbo, the festival sets out to encourage the members of the association to continue to develop their creative ideas and improve creative standards in order to retain clients confidence.
When the war ended innew businesses started emerging. The genius of this invention is that it made it possible to mass produce as many posters and announcements as a business needed. Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice.
And so, to the negotiating table for 18 months. From simple and plain billboards, new trends have come up like electronic billboards, news bulletin billboards, wall branding, mobile branding and ornament branding. Irresponsible placing of boards and utter disregard for the dictates of the association led to a cluster and eventual clamp down by the State Government.
Industry debt became a major issue to the extent that it attracted the attention of past federal government who encouraged the practitioners to find a way of resolving the perennial problem. The policy transformed key positions in corporate organisations to indegenes. As the eighteenth century wore on, the Industrial Revolution gathered pace, and consumer goods became more sophisticated, manufacturers began to recognize that they needed to create a need for their products.
No other type of advertising allows your message to be displayed 24 hours a day, seven days a week. The industry has grown to shooting their adverts locally and injecting a lot of local content in their campaignsthe regulatory body of advertising, APCON, is living up to expectations by the measures put in place to sanitize the industry.
With the increase in practitioners and agencies,a regulatory body had to be formed to standardize their practices. Today, out of home outdoor advertising has gone beyond rusty poles signage in Nigeria. In addition, the bodies are collaborating to ensure peaceful coexistence among them.
When it rained, all the contents of the adverts were erased.
In Lagos state set the pace with LASAA and other States followed in this line of action and introduced their state agencies to regulate and control the business. It was the popularity of automobiles that really contributed to the growth of the outdoor advertising industry. A meeting of the agencies held at Ebute Metta, Lagos in was to metamorphose into Association of Advertising Practitioners of Nigeria AAPN with the objective of protecting practitioners against unfavorable business.
Despite the challenges faced by the sector, there are over outdoor firms still existing in the market, managing over 21, boards, pan-Nigeria Latif and Abideen, What has evolved into advertising practice today started formerly around with the establishment of a UAC subsidiary known as the West African Publicity, whose major activity was producing outdoor advertising for UK companies based in Nigeria.The history of advertising in Nigeria is humbly rooted in colonial history, it could be traced to about with the birth of West African Publicity billsimas.com compny was later to transform to a full fledged advertising firm in known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm.
We will write a custom essay sample on Evolution of Advertising in Nigeria specifically for you for only $ $/page. Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged. Not long the industry became an all corners affairs.
evolution of outdoor advertising in nigeria history of advertising. Global Overview Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
Evolution of outdoor advertising in Nigeria. Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. The History of Billboard Advertising attests to the overwhelmingly simple, yet effective reach as an advertising medium.
This carving into stones may, in a way, have been the oldest form of outdoor advertising. The modern-day billboard advertising approach can trace its roots to lithography, which was an invention of the late s.
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